- Phia Lab
About the project
We were asked to design social media assets for Phia Lab.
Phia Lab creates bath and beauty products that are scientifically researched and lab-created to enhance the all-natural botanical properties of their ingredients and create energizing and beneficial products.
Our designs for Phia Lab worked from their current brand assets and also brought in some new elements. For this reason, we introduced a watercolor floral motif and lattice pattern that had a feminine and luxury look. We updated the typography to be more refined and current in style. And we created an Instagram energy spectrum that detailed the ingredients of their product line.